On-Page SEO factors

On-Page SEO also known as On-Site SEO is an activity of optimizing web pages effectively and efficiently to increase a website’s search engine rankings and increase the possibility of organic traffic.

It includes publishing high quality content,optimizing title,headings,images. It also includes keywords optimization.

Various tools are available for on-page SEO.

Essential On-Page SEO factors:

1. High quality content: It is a very crucial part for performing SEO. A proper SEO can only be done when your content is accordingly and genuine. Content should be relatable. For a proper SEO for a web page content should be minimum 800-1000 words. Headings of the content should be effective. Content should be keywords targeted.

2. Use of Proper keywords: Keywords play a vital role in SEO. While optimizing a web page keywords should be set accordingly. Keywords should relate with the topic. A proper keyword can be selected from various tools such as:

Google Keyword Planner

Google Trends

Semrush etc.

3. Use of proper Meta Tag: A meta tag can be described as Meta Title and Meta Description. In Meta Title the characters must lie between 50-60 and also it is to be organised according to the content. In Meta Description the characters must lie between 140-160 with overall information of the web page in an optimized manner.

4. URL optimization: A URL of a website should be SEO friendly. One should use hyphens to separate words in it. Lowercase letters should be used in URLs. One should be careful with subdomains. URLs should be short and readable.

5. Linking of Web Pages: To gain organic traffic in a particular web page there are various methods. One such is linking. It is of two types Internal Linking and External linking.

Internal linking is a method in which all web pages of a same website is connected to each other.

External linking is a method in which we provide links of other web pages on our website or in between the content.